I am not at all shocked that it's a hot shoplifting item. I know how much Tide costs and it's crazy. Try finding the HE kind, forget it. I only use a third of the recommended dose just trying to get the most out of my bottle like a Tide ho. Pretty soon you'll have to get a prescription from your cleaning lady for this one.
Grime Wave: Thefts of Tide laundry detergent across the US baffle police - NYPOST.com