The Telegraph goes on:
Mrs Burton, who took over as creative director of the fashion label following the suicide of Alexander McQueen last year, strenuously denied having won the commission.But sources said the 36-year-old had been chosen for the discretion afforded by her relatively low profile, as well as for her alternative take on elegance.If confirmed, the selection of one of Britain's edgiest labels will be seen as a fresh attempt by Miss Middleton to develop her own unique style after drawing criticism in some quarters for her "conservative" dress sense.
via dlisted